We help businesses optimise, grow and exit with confidence
Our clients include high potential start-ups, SMEs and well-known middle market companies.
Trusted internationally by 30+ organisations:
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Managing Director, Mudrak & Sons
Construction
“I’ve been lucky to work with the team so far, they’ve really helped me streamline, strategize and systematize. Not only are they similar minded entrepreneurs, but we related on so many other aspects of life too.”
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Owner, Rob Wade Electrical
Construction
“Having experts come into my business, show me my blind spots and walk me through how to overcome them was invaluable. I’m years ahead of where I would be without them”
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CEO, HoverIT
E-Commerce
“Their knowledge of where to play and how to win in the market enabled us to fine-tune our strategy and operations to unlock new opportunities.”
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CEO, Reaction Lab Media
Content Agency
“The entire process has really helped me neutralise some of the more emotional led decision making that I was moving into and created a more strategic and logical frame of mind when it came to my growth strategy.”
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Co-Founder, Know-Me AI
AI Software
“Provided excellent direction to our business. They took a methodical approach to help us optimise where to focus our efforts, which is vital as a startup. Would recommend.”
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Founder, MiSeia
Safety Technology
They don’t just create strategies - they focus on what truly moves the needle. Instead of overwhelming you with endless to-do lists, they deliver clear, impactful solutions that make a difference from day one. And on top of that, they’re an incredible team to work with – professional, approachable, and genuinely invested in your success."
Our brands
We’re a one-of-a-kind advisory group on a mission to build the powerhouses of tomorrow
We cut through the noise of generic advice and theoretical strategies to deliver actionable insights and tailored solutions that drive real traction. Our specialized growth advisory spans high-potential verticals where we’ve owned, operated, or unlocked significant growth.
SRG Strategy
SRG Strategy helps businesses grow, expand internationally, and prepare for exits, with clear strategies for M&A, value creation, entering new markets, and managing integrations.
ScaleSmart
ScaleSmart helps businesses improve operational efficiency and build scalable foundations, with clear strategies for streamlining processes, integrating technologies, implementing automation, and creating adaptable systems for sustainable growth.
Insight Strategy
Insight Strategy helps leaders grow through executive mentorship and global networks, guiding their decisions and supporting long-term growth across industries.
Some of our favourite case studies
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Established F&B group operating themed bars and restaurants
Engagement: Exit Strategy
Industry: F&B Hospitality
Geography: Asia
Context: Established business operating themed bars and restaurants. CEO was exploring options to exit the business and free up capital to pursue a new venture.
Delivery: Conducted due-diligence on operations and financials and identified a number of amendments which would generate significant financial value. Corporatised the financials and operating model of the business and shaped the business case for sale. Played a key advisory role during negotiations for a trade sale.
Outcome: Within 1 year, delivered an exit at a significantly higher valuation than was expected. Continued engaging the CEO during his next business venture in Real Estate.
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Pioneer of automated video interviewing
Engagement: Scale-up & exit
Industry: Talent Acquisition
Geography: Europe, Asia, Australia, USA
Context: Video interviewing platform selling to large businesses and enterprises looking to expand its global presence via the Asia Pacific Region.
Delivery: Setup, built capability and delivered a multi-7-figure business across the Asia pacific Region. Responsible for growth strategy and market entry strategy for Singapore, Australia, New Zealand, Hong-Kong, and Malaysia. Identified and advised on the recruitment of a sales and client success team. Consulted over a multi-year engagement, scaling revenues in Asia to account for over 50% of total revenue.
Outcome: Established the business as a leader across the Asia Pacific region and facilitated 8-figure exit to Private Equity.
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FTSE Drinks Company
Engagement: Growth via strategic M&A
Industry: Drinks
Geography: Asia
Strategic advisor to FTSE 50 drinks company, developing strategy for M&A across the Asia Pacific region. Worked with high-growth team to share expert guidance on market risks and opportunities as well as advice on structuring growth.
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European executive search firm
Engagement: Scale-up & Exit
Industry: Executive Search / Human Resources
Geography: Europe, Asia
Context: Established European Executive Search firm was exploring expansion to the growing Singapore market. Required strategic support for due-diligence, market entry, company set-up and scale in the market.
Delivery: Co-built the strategy and roadmap to enter the Singapore market. Worked closely with owners, providing ongoing strategic and ‘sparring’ support to establish an office, build a team and support business development via introductions and ongoing advisory.
Outcome: Established a multi-million $ revenue business in Singapore within 2-years of market entry.
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Series A Venture | AI for recruitment industry
Engagement: Scale-up
Industry: Talent Acquisition
Geography: Asia Pacific
Advisor to CEO of leading Series A technology start-up. Facilitated key partner and client introductions across new markets such as Asia Pacific, leading to onboarding of enterprise clients.
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Luxury restaurant group operating Michelin Star venues
Engagement: Optimisation
Industry: F&B Hospitality
Geography: Asia
Context: Luxury restaurant group operating Michelin star venues engaged SRG Strategy to understand how to get more out of their business and build a more sustainable cash-flowing group structure.
Delivery: Trusted advisors, working alongside the owners to improve the financial understanding and operational management of the business.
Outcome: Improved operational performance. Continued working with the group as a trusted advisor and sparring partner.
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Pioneering social shopping platform
Engagement: Scale-up
Industry: E-commerce / Social Media
Geography: Global
Trusted advisor to CEO of an e-commerce start-up. Led an initial consortium of angel investors. Shaped growth and sales strategy, enabling initial user acquisition required to secure target valuation (4x within 2 years from initial valuation) and additional funding. Provided ongoing advisory support to mentor and upskill CEO and core team.
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Leading non-alcoholic luxury drinks brand
Engagement: Scale-up & Exit
Industry: Drinks
Geography: Asia Pacific
Trusted advisor to the CEO of a luxury drinks brand, shaping growth strategy and scaling the business to several international markets. Reached ‘name-brand’ status in markets such as Singapore, New Zealand and South Korea, and featured on television shows across Asia. Facilitated introductions to consortiums of investors and provided advisory and due-diligence during exit negotiations.
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Construction Supply Company
Engagement: Scale-up strategy & systems implementation
Industry: Construction
Geography: Europe
Context: Established business of 5 years with 3 FTEs. Owner could not scale beyond existing revenue. Struggled with building a strategy, identifying and implementing automations and systems, and recruiting and managing a team. Ambition was to scale the business to 25+ FTEs and move into 8-figure revenue range within 5 years.
Delivery: Conducted a series of workshops over a 10-day period to map the business out, re-define business goals, identify the changes necessary to build 8-figure foundations. Built 90-day roadmap to implement operational effectiveness across sales, logistics and management of the business.
Outcome: Implemented 90-day plan directly with owner, building the business foundations necessary to scale from. 10+ hours per week of work saved. Onboarding, invoicing, contracts, service delivery all run and connected to one central CRM system. Better employee performance following SOP integrations.
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Augmented reality for home entertainment
Engagement: Scale-up
Industry: Consumer technology
Geography: Europe, Asia
Strategic advisor to CEO and executive team, led the review and validation of company’s strategy and delivered a prioritised roadmap for execution. Developed market entry strategy for the Asia Pacific region and identified a regional partner to work with in delivering a ‘route to market’.
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International commercial property developer & investor in hotels and business parks
Engagement: Scale-up
Industry: Real Estate
Geography: Asia, Europe
Trusted advisor to Real Estate Entrepreneur for the scale-up of business from a single commercial unit to a portfolio of properties and investors - including fundraising strategy, building the business development agenda, and setting strategy into action through sparring.
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Specialist mobility guidance for professionals moving to new countries
Engagement: New market entry & scale-up
Industry: Travel & Financial Services
Geography: Global
Trusted advisor to global start-up expanding to the Asia Pacific market. Shaped corporate and business development strategy and facilitated introductions to consortiums of investors which led to the successful expansion of the business in the Asia Pacific Region.
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SaaS based solution for building emotional fitness in the workplace
Engagement: Fundraising & scale-up
Industry: Professional Development / Wellness
Geography: Global
Advised CEO of emotional and social intelligence platform on fundraising and scale-up strategy. Directed strategic business development and connected to consortium of investors. Shaped go-to-market strategy and enabled strategy into action through sparring. Within 6-months, established new funding, enabling CEO to re-focus their time on high-ticket initiatives and accelerate growth of company.
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F&B reservation and food ordering platform
Engagement: Fundraising & Growth Strategy
Industry: F&B, Events, Hospitality
Geography: Global
Advised founder of pioneering reservation, mobile food ordering and payments platform on growth strategy and initial fundraising. Within 3 months, developed robust growth plan and facilitated introductions to facilitate scale-up. Exited to new management structure within 16-months of engagement.
SRG Strategy: your trusted Growth Partner
We didn’t like the system, so we created a new one
After decades of experience leading and managing change across FTSE 100 companies, buying & selling companies, and advising dozens of SMEs, we have curated the perfect offer for growth-ambitious businesses.
We combine the best parts of strategy consulting, trusted advisory and sparring. Work 1-1 with us to unlock growth for decades to come. Grow without scaling your existing problems.
Known across the globe for influencing and accelerating growth:
Services
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Fine-tuning specific parts of a business
Business strategy and vision setting
Future-proofing
Build strong core operating models
Systems and automation strategy
People & management team strategy
Turnaround for stuck or distressed businesses
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Process Optimization: Developing and refining Standard Operating Procedures (SOPs), eliminating bottlenecks, and improving team workflows.
Systems Integration: Connecting and automating tools like CRMs, invoicing software, and project management systems into a unified ecosystem to improve data flow and decision-making.
Technology & Automation: Implementing custom tech solutions, automation to reduce manual work, and building data-driven reporting systems.
Scalable Infrastructure: Building and optimizing systems that can support business growth without adding complexity or inefficiency.
Data-Driven Decision-Making: Establishing KPI tracking systems and dashboards that allow businesses to make informed decisions quickly.
Team & Resource Management: Streamlining resource allocation, improving team communication, and ensuring optimal use of assets.
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Identifying and executing upon adjustments to accelerate growth, increase profitability and boost company valuation
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Identifying new growth opportunities
Internationalisation strategy & new market entry
Strategic M&A
Strategic business development & partnerships
Future business model development
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Identifying exit options and building an exit strategy which maximises returns.
Who we work with
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Established companies looking to corporatise, grow and potentially internationalise or explore M&A opportunities.
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Businesses looking to build 7&8 figure foundations and go from big small businesses to small big businesses.
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High-growth companies, often asset-light in their structure. Strong conviction from investors, looking to scale-up.
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Clients include talent agencies, executive recruitment firms, HCM technology providers and professional education platforms.
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Technology clients include enterprise software and AI companies, e-commerce players and fintech platforms.
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Clients include commercial developers and investors, home services providers and micro-services which plug into the wider real estate ecosystem.
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Offline and online retailers
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Clients include drinks brands, distributors and industry-adjacent partners including niche start-ups.
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From start-ups designed to accelerate decarbonisation, to established businesses across the growing sustainability sector.
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Clients include QSRs, bar chains, luxury restaurants and nightclubs.
Sectors & Regions
We deliver specialised growth advisory across verticals which we’ve either owned, operated or unlocked growth in.
SRG Strategy Project History by Geography
FAQs
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We work with clients on a case by case basis - some clients for only a few weeks and others for many years.
The up-front planning and strategy stage is executed rapidly and we will continue to work alongside you until you’ve put strategy into action.
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We’re growth partners, not day rate consultants. We provide the high impact solutions of strategy consulting, the expert guidance and strategic insight of trusted advisory and a candid dialogue through sparring to unlock new thinking and ensure this strategy is set into action.
We focus on high leverage activities. We won’t be delivering long-winded reports or slide decks which lead to more work. Unlock the growth you need in the most direct way possible.
We provide a tailored and personal approach. This not technical advice born from cookie-cutter frameworks. We will drive growth in a way which will also help you as an individual. No more content mastery or standardized work which uses the same strategy as everyone else.
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We are business builders. We support you in building and executing growth strategies and cover all things growth such as expanding domestically, acquiring new businesses or breaking into new markets and adjacencies. We provide the know-how, network and support to ensure your business will scale.
We focus on your entire business, not just marketing or sales. Most scale-up or growth offers focus on getting more customers or building brand. In other words, they might help you get more customers through the door, but they do nothing to ensure your business can handle a growing volume of customers and that you remain competitive.
We don’t scale your existing problems. We’re laser focused on growing your business as whole – the first port of call for this is ensuring you have the right strategy, systems and processes in place to enable growth whilst remaining competitive. This means you mitigate your scaling related risks and unlock better returns.
We focus on action over ideas. Knowing what to do is important, but taking action is the only thing that will unlock growth. We aren’t a training organization, we aren’t a Lamborghini-driving business guru from Instagram – we are here to help you build and execute growth which is customized to your business. No more leaning on coaches, masterminds or training manuals.
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We recognise that everyone works in different ways - during our complimentary strategy call we can discuss an approach that suits your needs and timeline. Our goal is to create impact, not lock you into contracts.
Typically we will work with you over a series of strategy sessions and workshops initially. This will be quoted as a fixed price, and any retainer or executional support beyond this is agreed at a later date.
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We plan conservatively and execute aggressively. Clients typically see an impact after 1 week of working with us.
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