We make scaling simple
We’re growth partners who simplify and streamline your business strategy, systems and operations so you can focus on what you do best. See how business owners and CEOs are unlocking linear, predictable and rapid growth. 👇
Trusted internationally by 30+ organisations:
We represent a diverse base of clients globally, including high potential start-ups, SMEs and well-known middle market companies.
There are 4 key challenges business leaders face in their growth journey
Want to unlock new growth
Value creation strategy: fine tuning and powershifting the existing business
Secure capital for new growth
Exploring potential growth strategies:
Build / buy (M&A) / partner
Expand domestically
Expand internationally
Diversify into new business areas
Preparing for a major transition
Recently acquired a new business
Selling or exiting the business
Succession or retirement planning: transition the business with confidence
Need to meet new obligations
Experienced a shift in growth which operations can’t handle
Legislative changes
Shareholder expectations
Market events
Stuck or in distress
Stagnation or slowdown in growth
Distressed situations
The problem…
In a market populated by generalists, coaches, agencies and training organisations, finding specialist growth support is challenging.
Business owners and CEOs:
Squeezed by everyone
Stressed and uncertain about investing in growth
Aware of issues, unsure of the root causes
Stuck in the weeds
Solutions on the market (consultancies, coaches, agencies):
Claim to focus on scaling, but in the process grow issues and problems
Focus on ideas, not on execution - slow speed, high cost, low returns
Treat the business and individual as the same
Cookie-cutter: automated and fixated on standardised blueprints
How most businesses approach growth…
“By scaling the business without effective strategy and structure, CEOs scale their existing problems”
Introducing SRG Strategy, your trusted Growth Partner
We didn’t like the system, so we created a new one
After decades of experience leading and managing change across FTSE 100 companies, buying & selling companies, and advising dozens of SMEs, we have curated the perfect offer for growth-ambitious businesses.
We combine the best parts of strategy consulting, trusted advisory and sparring. Work 1-1 with us to unlock growth for decades to come. Grow without scaling your existing problems.
Known across the globe for influencing and accelerating growth:
We build the powerhouses of tomorrow by partnering with growth-ambitious businesses to simplify and accelerate the scaling process
We’re growth specialists, focusing on a distinct set of strategic capabilities
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Identifying and executing upon adjustments to accelerate growth, increase profitability and boost company valuation
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Fine-tuning specific parts of a business
Business strategy and vision setting
Future-proofing
Build strong core operating models
Systems and automation strategy
People & management team strategy
Turnaround for stuck or distressed businesses
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Identifying new growth opportunities
Internationalisation strategy & new market entry
Strategic M&A
Strategic business development & partnerships
Future business model development
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Identifying exit options and building an exit strategy which maximises returns.
We simplify the growth process for three core business archetypes
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Established companies looking to corporatise, grow and potentially internationalise or explore M&A opportunities.
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Businesses looking to build 7&8 figure foundations and go from big small businesses to small big businesses - delivered under our ScaleSmart brand.
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High-growth companies, often asset-light in their structure. Strong conviction from investors, looking to scale-up.
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Clients include talent agencies, executive recruitment firms, HCM technology providers and professional education platforms.
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Technology clients include enterprise software and AI companies, e-commerce players and fintech platforms.
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Clients include commercial developers and investors, home services providers and micro-services which plug into the wider real estate ecosystem.
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Offline and online retailers
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Clients include drinks brands, distributors and industry-adjacent partners including niche start-ups.
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From start-ups designed to accelerate decarbonisation, to established businesses across the growing sustainability sector.
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Clients include QSRs, bar chains, luxury restaurants and nightclubs.
Sectors & Regions
We deliver specialised growth advisory across verticals which we’ve either owned, operated or unlocked growth in.
SRG Strategy Project History by Geography
Some of our favourite case studies
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Established F&B group operating themed bars and restaurants
Engagement: Exit Strategy
Industry: F&B Hospitality
Geography: Asia
Context: Established business operating themed bars and restaurants. CEO was exploring options to exit the business and free up capital to pursue a new venture.
Delivery: Conducted due-diligence on operations and financials and identified a number of amendments which would generate significant financial value. Corporatised the financials and operating model of the business and shaped the business case for sale. Played a key advisory role during negotiations for a trade sale.
Outcome: Within 1 year, delivered an exit at a significantly higher valuation than was expected. Continued engaging the CEO during his next business venture in Real Estate.
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Pioneer of automated video interviewing
Engagement: Scale-up & exit
Industry: Talent Acquisition
Geography: Europe, Asia, Australia, USA
Context: Video interviewing platform selling to large businesses and enterprises looking to expand its global presence via the Asia Pacific Region.
Delivery: Setup, built capability and delivered a multi-7-figure business across the Asia pacific Region. Responsible for growth strategy and market entry strategy for Singapore, Australia, New Zealand, Hong-Kong, and Malaysia. Identified and advised on the recruitment of a sales and client success team. Consulted over a multi-year engagement, scaling revenues in Asia to account for over 50% of total revenue.
Outcome: Established the business as a leader across the Asia Pacific region and facilitated 8-figure exit to Private Equity.
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FTSE Drinks Company
Engagement: Growth via strategic M&A
Industry: Drinks
Geography: Asia
Strategic advisor to FTSE 50 drinks company, developing strategy for M&A across the Asia Pacific region. Worked with high-growth team to share expert guidance on market risks and opportunities as well as advice on structuring growth.
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European executive search firm
Engagement: Scale-up & Exit
Industry: Executive Search / Human Resources
Geography: Europe, Asia
Context: Established European Executive Search firm was exploring expansion to the growing Singapore market. Required strategic support for due-diligence, market entry, company set-up and scale in the market.
Delivery: Co-built the strategy and roadmap to enter the Singapore market. Worked closely with owners, providing ongoing strategic and ‘sparring’ support to establish an office, build a team and support business development via introductions and ongoing advisory.
Outcome: Established a multi-million $ revenue business in Singapore within 2-years of market entry.
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Series A Venture | AI for recruitment industry
Engagement: Scale-up
Industry: Talent Acquisition
Geography: Asia Pacific
Advisor to CEO of leading Series A technology start-up. Facilitated key partner and client introductions across new markets such as Asia Pacific, leading to onboarding of enterprise clients.
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Luxury restaurant group operating Michelin Star venues
Engagement: Optimisation
Industry: F&B Hospitality
Geography: Asia
Context: Luxury restaurant group operating Michelin star venues engaged SRG Strategy to understand how to get more out of their business and build a more sustainable cash-flowing group structure.
Delivery: Trusted advisors, working alongside the owners to improve the financial understanding and operational management of the business.
Outcome: Improved operational performance. Continued working with the group as a trusted advisor and sparring partner.
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Pioneering social shopping platform
Engagement: Scale-up
Industry: E-commerce / Social Media
Geography: Global
Trusted advisor to CEO of an e-commerce start-up. Led an initial consortium of angel investors. Shaped growth and sales strategy, enabling initial user acquisition required to secure target valuation (4x within 2 years from initial valuation) and additional funding. Provided ongoing advisory support to mentor and upskill CEO and core team.
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Leading non-alcoholic luxury drinks brand
Engagement: Scale-up & Exit
Industry: Drinks
Geography: Asia Pacific
Trusted advisor to the CEO of a luxury drinks brand, shaping growth strategy and scaling the business to several international markets. Reached ‘name-brand’ status in markets such as Singapore, New Zealand and South Korea, and featured on television shows across Asia. Facilitated introductions to consortiums of investors and provided advisory and due-diligence during exit negotiations.
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Construction Supply Company
Engagement: Scale-up strategy & systems implementation
Industry: Construction
Geography: Europe
Context: Established business of 5 years with 3 FTEs. Owner could not scale beyond existing revenue. Struggled with building a strategy, identifying and implementing automations and systems, and recruiting and managing a team. Ambition was to scale the business to 25+ FTEs and move into 8-figure revenue range within 5 years.
Delivery: Conducted a series of workshops over a 10-day period to map the business out, re-define business goals, identify the changes necessary to build 8-figure foundations. Built 90-day roadmap to implement operational effectiveness across sales, logistics and management of the business.
Outcome: Implemented 90-day plan directly with owner, building the business foundations necessary to scale from. 10+ hours per week of work saved. Onboarding, invoicing, contracts, service delivery all run and connected to one central CRM system. Better employee performance following SOP integrations.
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Augmented reality for home entertainment
Engagement: Scale-up
Industry: Consumer technology
Geography: Europe, Asia
Strategic advisor to CEO and executive team, led the review and validation of company’s strategy and delivered a prioritised roadmap for execution. Developed market entry strategy for the Asia Pacific region and identified a regional partner to work with in delivering a ‘route to market’.
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International commercial property developer & investor in hotels and business parks
Engagement: Scale-up
Industry: Real Estate
Geography: Asia, Europe
Trusted advisor to Real Estate Entrepreneur for the scale-up of business from a single commercial unit to a portfolio of properties and investors - including fundraising strategy, building the business development agenda, and setting strategy into action through sparring.
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Specialist mobility guidance for professionals moving to new countries
Engagement: New market entry & scale-up
Industry: Travel & Financial Services
Geography: Global
Trusted advisor to global start-up expanding to the Asia Pacific market. Shaped corporate and business development strategy and facilitated introductions to consortiums of investors which led to the successful expansion of the business in the Asia Pacific Region.
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SaaS based solution for building emotional fitness in the workplace
Engagement: Fundraising & scale-up
Industry: Professional Development / Wellness
Geography: Global
Advised CEO of emotional and social intelligence platform on fundraising and scale-up strategy. Directed strategic business development and connected to consortium of investors. Shaped go-to-market strategy and enabled strategy into action through sparring. Within 6-months, established new funding, enabling CEO to re-focus their time on high-ticket initiatives and accelerate growth of company.
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F&B reservation and food ordering platform
Engagement: Fundraising & Growth Strategy
Industry: F&B, Events, Hospitality
Geography: Global
Advised founder of pioneering reservation, mobile food ordering and payments platform on growth strategy and initial fundraising. Within 3 months, developed robust growth plan and facilitated introductions to facilitate scale-up. Exited to new management structure within 16-months of engagement.
Engagement journey
As a Growth Partner, we co-build strategy and provide executional support on a retained basis so that strategy gets set into action and can be adjusted for maximum results. Each project is unique and built for individual clients.
1. Health Check (Diagnose)
Complimentary survey and initial discovery call
Key details
Survey and discovery call-based assessment which analyses a company’s operations and performance to identify opportunities for de-risking, growth avenues and overall value creation.
Key outputs
Benchmarks performance, outlines gaps in operationality and highlights growth opportunities.
2. Strategy Audit (Define)
Bespoke one-off engagement fee*
Key details
Deep-dive of a business as a whole or a specific area of business (specialised project). Conducted through strategy sessions and workshops to identify hurdles and painpoints, and the changes required to unlock goals.
Diagnostic calls
Strategy workshops
Strategy sessions
Key outputs
Strategy for transforming to overcome growth hurdles and 90-day implementation roadmap.
Receive a comprehensive vision board which summarises the current business situation and outlines key ambitions.
Get a bespoke stripe file showcasing strategic gaps, missed opportunities and areas of leverage.
Receive an action-driven gameboard and 90-day plan with a personalised transformation strategy.
3. Strategy into action (Deliver)
Monthly retainer (optional but encouraged)**
Key details
Executional and ongoing support, ensuring clients set strategy into action and receive advisory support to keep levelling up. We are retained for a minimum 3-month period beyond the initial strategy audit to support execution.
Accountability & sparring – seeing strategy into action
Executional support
Provision of templates, toolkits and systems
Introductions to strategic and channel partners
Strategy sessions and review check-ins
Working sessions
Execution sprints
Key outputs
Execution of strategy – leaders are held accountable and supported by a trusted sparring partner to work through new problems and opportunities as they arise. The ongoing adjustment of strategy enables the maximisation of return on investment.***
How we work together
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Workshops
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Strategy sessions
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Check-ins
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On-demand support
Why partner with us?
We believe the market needs an impact-focused growth partner, not another generalist consultancy.
Outcomes we consistently enable for clients
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Outmaneuver competition with a robust execution plan. Successfully access and leverage fundraising opportunities and partnership offers. SRG’s ability to connect the dots faster and more strategically than industry standards has accelerated time to value significantly.
Overcome barriers to entry: know the right processes, people and organizations to mitigate market risk, barriers to entry and information asymmetry.
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Grow without scaling your existing issues.
Strategy, systems and processes in place.
Maximize cash flow runway and reduced growth related risk with successful planningstrategy, systems and processes.
De-risk operations as a result of strategic resilience being built into a clear and achievable growth strategy. Confidence in implementing and achieving growth initiatives. Eased pressure related to major decisions involved with turnaround, scale-up, new growth, M&A or exit.
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Maximize investor confidence: demonstrate a clear path for value creation and sustainable growth.
Broaden access to capital: find it easier to secure growth capital.
Increase the valuation of your business and make your business more attractive to investors or buyers.
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Hitting KPI targets, achieving milestone top and bottom line performance, increased shareholder value and company valuation.
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Establishing strategy on how to get from A to B. Understand where to play and how to win, and having a high level growth roadmap to join the dots in-between - i.e., what are the most strategic next steps to align with vision.
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Elevated level of clarity across business strategy and operations.
Getting clear on what is preventing growth. Establish a strong core business which will enable you to outmaneuver the competition and scale.
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Avoid missed opportunities and vulnerability to competitive threats or being outmanoeuvred.
Improve service quality, ability to service higher value contracts, reduce churn - leading to increased profitability.
We’ve stretched and inspired dozens of companies and business leaders, delivering tangible results.
Our clients choose us because we help them look where nobody else is looking
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We are experts in knowing where to focus time and energy to unlock the best results. We’re known for enabling clients to (untraditionally) focus on a small strategic set of high-impact initiatives. We’re also known for ‘getting a handle on’ new business contexts at speed. We achieve this through bringing a ‘40,000ft’ perspective to cut through the noise and focus on what matters most to enable and deliver sustainable growth.
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We learned the hard way so you don’t have to. We’ve worn the hats of consultants, business owners, CEOs and start-up founders - because of this we know what is needed to be successful. This level of credibility and executive experience is often only offered to the top table of multinational corporations.
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We partner directly with CEOs and business owners to co-build bespoke high-impact strategies and transform opportunities into reality. This starts with considering personal, professional and financial targets - something often overlooked in favour of jumping straight into ‘consulting’ mode. We operate at this altitude because this is where change can be mobilised most rapidly. To enable this, we are not ‘yes men’ - we bring new thinking through strategic questioning to uncover what’s currently hidden.
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Brilliant basics before magical moments.
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We bring global big business know-how to everyone. We’re a born global company. SRG Strategy was founded in Singapore in 2008 after noticing high demand for executive-level strategic advisory - especially from independent and founder-led businesses looking to grow, restructure or exit. Since then, we’ve spent decades setting strategy into action and have grown to support dozens of clients optimise, transform and scale.
Illustrative trajectory for SRG Strategy Clients
About SRG Strategy
Singapore legacy, international presence
Headquartered in London with satellite offices in Ireland, Singapore and the US, SRG Strategy represents a diverse base of clients globally.
SRG Strategy was founded in 2017 after noticing high demand for executive-level strategic advisory - especially from independent and founder-led businesses looking to grow, restructure or exit. We funnel decades of corporate experience, business ownership and venture building to enable growth-ambitious CEOs to simplify the scaling process. We’ve worked with dozens of companies globally to accelerate growth, expand internationally, execute strategic M&A and exit.
Whether you’re looking to streamline your strategy and operations, raise capital, enter a new market or increase your valuation and sell to private equity buyers, we’re ready to plug in as your growth partner.
Experienced team and partner network
Our team are specialised experts with big business experience and successful international track-records, removing the guesswork from scaling.
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Managing Partner
Expert in strategy, scaling and turnaround
Serial angel investor and pilot
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Chairman
Expert in M&A and strategic business development
Multi-exit business owner and investor
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Expert Partner, People & Organisation Capability
Board level leader with global experience
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Expert Partner, Aviation, Media & Technology
Multi-exit business owner and investor
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Expert Partner, Corporate Governance
Ex-MD at Citigroup
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Expert Partner, Marketing & Automation
Award winning agency founder
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Expert Partner, Operations
Seasoned leader across public & private sector growth initiatives
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Expert Partner, Client Relations
Diverse background in growing businesses across the Caribbean, Europe and Asia
Our brands
We’re growth specialists, catering to a strategic set of businesses through our brands.
SRG Strategy
Growth consulting and advisory for the lower-middle market (7&8 figure EBITDA). This is for established companies looking to corporatise, grow and potentially internationalise or explore M&A opportunities.
ScaleSmart
Rapid transformation program for 6&7 figure revenue business owners. Delivered through 10-days of strategy and 90 days of executional support, enabling businesses to build 7&8 figure foundations.
Insight Strategy
Specialised strategic advisory and mentorship, focused on Asia Pacific Access. Experts in strategic advisory, executive coaching, mentorship, and enabling growth across the Asia Pacific region.
FAQs
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We work with clients on a case by case basis - some clients for only a few weeks and others for many years.
The up-front planning and strategy stage is executed rapidly and we will continue to work alongside you until you’ve put strategy into action.
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We’re growth partners, not day rate consultants. We provide the high impact solutions of strategy consulting, the expert guidance and strategic insight of trusted advisory and a candid dialogue through sparring to unlock new thinking and ensure this strategy is set into action.
We focus on high leverage activities. We won’t be delivering long-winded reports or slide decks which lead to more work. Unlock the growth you need in the most direct way possible.
We provide a tailored and personal approach. This not technical advice born from cookie-cutter frameworks. We will drive growth in a way which will also help you as an individual. No more content mastery or standardized work which uses the same strategy as everyone else.
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We are business builders. We support you in building and executing growth strategies and cover all things growth such as expanding domestically, acquiring new businesses or breaking into new markets and adjacencies. We provide the know-how, network and support to ensure your business will scale.
We focus on your entire business, not just marketing or sales. Most scale-up or growth offers focus on getting more customers or building brand. In other words, they might help you get more customers through the door, but they do nothing to ensure your business can handle a growing volume of customers and that you remain competitive.
We don’t scale your existing problems. We’re laser focused on growing your business as whole – the first port of call for this is ensuring you have the right strategy, systems and processes in place to enable growth whilst remaining competitive. This means you mitigate your scaling related risks and unlock better returns.
We focus on action over ideas. Knowing what to do is important, but taking action is the only thing that will unlock growth. We aren’t a training organization, we aren’t a Lamborghini-driving business guru from Instagram – we are here to help you build and execute growth which is customized to your business. No more leaning on coaches, masterminds or training manuals.
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We recognise that everyone works in different ways - during our complimentary strategy call we can discuss an approach that suits your needs and timeline. Our goal is to create impact, not lock you into contracts.
Typically we will work with you over a series of strategy sessions and workshops initially. This will be quoted as a fixed price, and any retainer or executional support beyond this is agreed at a later date.
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We plan conservatively and execute aggressively. Clients typically see an impact after 1 week of working with us.
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